The best free keyword research tool 2019 has revolutionized the way marketers, bloggers, and business owners discover high-performing keywords without spending a dime. In this comprehensive guide, you’ll learn how to leverage free keyword research tools to boost your SEO, uncover untapped opportunities, and drive more traffic to your website. From practical tips to examples and mini-case studies, this guide is your ultimate resource for mastering keyword research in 2019.
Introduction
Keyword research is the backbone of SEO. In 2019, discovering high-value, low-competition keywords was more accessible than ever thanks to a number of free keyword research tools. Whether you’re a blogger, e-commerce store owner, or digital marketer, understanding the keywords your audience searches for can dramatically improve your content strategy and drive organic traffic.
In this guide, we’ll break down what makes a keyword research tool effective, how to use it step-by-step, common mistakes to avoid, and real-world examples of successful keyword strategies. By the end, you’ll have a solid understanding of the best best free keyword research tool 2019 and actionable insights to improve your SEO.
What Is the Best Best Free Keyword Research Tool 2019?
The best best free keyword research tool 2019 is a platform or software that allows users to find search terms that people are entering into search engines like Google. These tools provide critical information such as:
- Search Volume – How many times a keyword is searched per month.
- Keyword Difficulty/Competition – How hard it is to rank for a keyword.
- Related Keywords – Similar terms that can be targeted for SEO.
- Trend Data – Seasonal or ongoing search trends.
Unlike premium tools, the free tools of 2019 offered essential insights without a subscription, making them perfect for small businesses and beginners. They enabled marketers to craft content strategies efficiently, plan PPC campaigns, and improve organic search visibility.
Why Keyword Research Tools Matter
Keyword research tools are not just about finding words; they are strategic business assets. Here’s why they matter:
- Target the Right Audience – Knowing which keywords your audience searches for ensures that your content reaches the right people.
- Optimize Content for SEO – Using high-volume, low-competition keywords improves your chances of ranking on search engines.
- Identify Opportunities – Free keyword research tools can reveal untapped niches and topics that competitors may have overlooked.
- Boost ROI – Targeting the right keywords improves conversion rates for paid and organic campaigns, making your marketing budget more effective.
- Monitor Trends – Search trends change over time; keyword tools help you stay ahead of market demands.
Step-by-Step Guide: How Free Keyword Research Tools Work
Using a free keyword research tool effectively involves a structured approach. Here’s a detailed, step-by-step guide:
Step 1: Define Your Seed Keywords
Start with core terms related to your niche. For example, if you run a fitness blog, seed keywords might include “home workouts,” “weight loss tips,” or “nutrition guides.”
Step 2: Enter Keywords into the Tool
Popular free tools like Google Keyword Planner, Ubersuggest, and AnswerThePublic allow you to enter your seed keywords and generate related suggestions.
Step 3: Analyze Metrics
Focus on metrics like search volume, CPC (cost per click), and competition. For beginners, low to medium competition keywords with decent search volume are ideal.
Step 4: Categorize Keywords
Organize keywords into categories for blog posts, product pages, or marketing campaigns. For example:
- Blog topics: “home workouts for beginners”
- Product pages: “adjustable dumbbells online”
- FAQ pages: “best exercises for back pain”
Step 5: Prioritize and Implement
Select keywords based on relevance, search intent, and difficulty. Then, use them naturally in your content’s headings, meta descriptions, and body.
Step 6: Monitor and Refine
Track performance using Google Search Console or analytics tools, and adjust your strategy based on what works best.
Technical & Business Impact
Keyword research affects both technical SEO and business outcomes:
Technical Impact
- Helps structure your site for SEO-friendly URLs.
- Guides internal linking strategies.
- Supports content hierarchy and schema markup for better search appearance.
Business Impact
- Drives organic traffic growth.
- Increases lead generation and conversions.
- Enhances market insights and competitive advantage.
For example, a small e-commerce site targeting “organic skincare products” using a free keyword tool increased traffic by 45% in three months by targeting long-tail keywords with lower competition.
Examples & Mini Case Studies
Case Study 1: Blog Growth Using Free Tools
A lifestyle blogger used Ubersuggest to find low-competition, high-search-volume keywords like “easy vegan recipes for beginners.” Within 60 days, blog traffic doubled and email subscribers increased by 30%.
Case Study 2: E-Commerce Boost
A small online store selling fitness equipment used Google Keyword Planner to identify product-related searches like “adjustable kettlebells for home gym.” By optimizing product pages, sales increased by 25% in the first quarter.
Industry-Specific Use Cases
Travel Industry
Targeting keywords such as “budget travel tips 2019” or “best hotels in Paris under $100” can increase traffic and bookings. Free tools can reveal seasonal trends and region-specific queries.
Health & Fitness
Free keyword tools help find searches like “10-minute home workouts” or “keto diet meal plan” that appeal to different audience segments.
Technology & SaaS
Tech bloggers and startups can identify trending terms like “best project management tools free” or “cloud storage alternatives” to gain organic visibility quickly.
Common Mistakes & Solutions
- Ignoring Search Intent – Use keywords that match user intent; don’t just chase high volume.
- Overstuffing Keywords – Insert keywords naturally, avoid keyword stuffing.
- Neglecting Long-Tail Keywords – Longer phrases often convert better than generic terms.
- Failing to Monitor Performance – Track results and refine your strategy regularly.
Solution: Use a mix of head terms and long-tail keywords, integrate naturally into content, and analyze metrics consistently.
Best Practices & Strategies
- Focus on long-tail keywords to capture targeted traffic.
- Combine free keyword tools with Google Trends to identify rising topics.
- Leverage LSI (Latent Semantic Indexing) keywords for content relevance.
- Update old content with new keywords to maintain traffic.
- Organize keywords into topic clusters for better SEO structure.
Top Free Keyword Research Tools of 2019
- Google Keyword Planner – Reliable for search volume and competition metrics.
- Ubersuggest – Offers keyword suggestions, content ideas, and backlink data.
- AnswerThePublic – Visualizes questions and search queries for content inspiration.
- KeywordTool.io (Free Version) – Generates hundreds of keyword suggestions.
- Google Trends – Analyzes trending topics and seasonality.
Each tool has unique features, so combining multiple tools can yield better results.
FAQs
Q1: Are free keyword research tools effective for SEO?
Yes! They provide essential insights for beginners and small businesses, although advanced features are usually in paid versions.
Q2: Can I rank using only free tools?
Absolutely. Focus on long-tail keywords and optimize content quality to compete effectively.
Q3: Which free tool is best for blogging?
Ubersuggest and AnswerThePublic are ideal for content ideation and keyword discovery.
Q4: How do I measure keyword success?
Track rankings with Google Search Console and monitor organic traffic and conversions.
Q5: Should I use multiple free tools?
Yes, combining tools gives a broader keyword view and uncovers more opportunities.
Q6: Are these tools still relevant today?
While some metrics evolve, the fundamentals remain useful for understanding keyword intent and search trends.
Conclusion & Next Steps
The best best free keyword research tool 2019 empowers marketers to find high-value keywords without paying for expensive software. By understanding keyword metrics, analyzing search intent, and applying strategic content optimization, businesses can increase traffic, improve conversions, and stay competitive.
Next Steps:
- Start with Google Keyword Planner to identify core terms.
- Use Ubersuggest and AnswerThePublic for content ideas.
- Monitor results and continuously refine your strategy.
Your SEO journey starts with the right keywords—leverage the power of free tools today to grow your online presence!
