Looking to boost your website’s search performance? Learn why it makes sense to hire a technical SEO expert and how their expertise can fix complex issues, improve crawlability, and maximize search rankings
Table of Contents (Clickable)
- Introduction
- What Does It Mean to Hire a Technical SEO?
- Why Hiring a Technical SEO Matters for Your Business
- Step-by-Step Process: How a Technical SEO Works
- Key Technical SEO Services to Expect
- Real-World Mini-Case Studies of Hiring a Technical SEO
- Industry-Specific Technical SEO Examples
- Common Mistakes Businesses Make Without a Technical SEO
- Best Practices When Working with a Technical SEO Expert
- Top Tools Used by Technical SEO Professionals
- FAQs – Everything You Need to Know About Hiring a Technical SEO
- Conclusion: Optimize Your Website Today by Hiring a Technical SEO
1. Introduction
In today’s digital age, having a website is not enough. The competition to rank higher on Google has intensified, and simply creating content won’t cut it. This is where technical SEO plays a crucial role. Whether you’re running an e-commerce store, blog, or corporate site, a technical SEO expert ensures your website’s foundation is solid. In this guide, we’ll explore why you should hire a technical SEO, what they do, and the real impact they can have on your business.
2. What Does It Mean to Hire a Technical SEO?
Hiring a technical SEO means bringing onboard an expert who specializes in optimizing the technical aspects of your website. These experts focus on elements that affect crawling, indexing, site architecture, page speed, and mobile usability.
- Example: Imagine your site is beautiful, but slow-loading and riddled with crawl errors. A technical SEO will diagnose issues and implement solutions, making sure Google’s bots can easily access and understand your site.
Key areas of focus:
- Site speed optimization
- Fixing crawl errors
- Implementing structured data
- Improving mobile responsiveness
3. Why Hiring a Technical SEO Matters for Your Business
Businesses often neglect technical SEO until rankings drop. Hiring a technical SEO expert provides these benefits:
- Improved crawlability and indexing
- Faster site speed (direct ranking factor)
- Mobile-friendly optimizations
- Structured data implementation for rich snippets
- Enhanced security (HTTPS fixes)
Mini-Case Study:
A midsize insurance website saw a 45% traffic increase within 3 months after hiring a technical SEO who fixed site architecture and mobile usability issues.
4. Step-by-Step Process: How a Technical SEO Works
- Technical Audit:
An in-depth analysis using tools like Screaming Frog and Google Search Console to find errors. - Site Architecture Optimization:
Structuring the site hierarchy for better crawlability. - Page Speed Optimization:
Minimizing CSS/JS, enabling browser caching, image compression. - Fix Crawl Errors:
404s, redirect loops, and duplicate content corrections. - Structured Data Implementation:
Adding Schema markup to improve SERP appearance.
5. Key Technical SEO Services to Expect
- Comprehensive technical SEO audit
- Site speed analysis & improvements
- Mobile responsiveness checks
- Structured data/schema markup
- HTTPS & security fixes
- Fixing indexing and crawl errors
- XML sitemap optimization
- Robots.txt management
6. Real-World Mini-Case Studies of Hiring a Technical SEO
Case Study 1: E-Commerce Website
Problem: Slow loading, poor mobile UX, and crawl errors.
Solution: A technical SEO restructured the site, implemented AMP, and fixed errors.
Result: 70% increase in organic traffic in 4 months.
Case Study 2: Corporate Blog
Problem: Pages not indexed due to poor architecture.
Solution: Site architecture optimized, structured data added.
Result: 55% more pages indexed and a 30% traffic boost.
7. Industry-Specific Technical SEO Examples
- E-commerce: Focus on site speed, faceted navigation optimizations, and structured data for products.
- Insurance Websites: Mobile usability and secure HTTPS compliance are crucial for trust and rankings.
- Local Businesses: Optimizing local schema, Google My Business, and mobile-first indexing.
8. Common Mistakes Businesses Make Without a Technical SEO
Ignoring crawl errors
Slow page speeds
Poor mobile experience
No structured data
Duplicate content
Poor URL structure
Solution: Hiring a technical SEO prevents these mistakes and solves issues proactively.
9. Best Practices When Working with a Technical SEO Expert
Communicate clear goals (traffic, conversions)
Provide access to Google Search Console & Analytics
Review audit reports together
Focus on actionable recommendations
Monitor progress with monthly reports
10. Top Tools Used by Technical SEO Professionals
- Screaming Frog SEO Spider
- Google Search Console
- PageSpeed Insights
- Ahrefs & SEMrush
- GTmetrix
- Structured Data Testing Tool
11. FAQs – Everything You Need to Know About Hiring a Technical SEO
Q1: Why should I hire a technical SEO instead of doing it myself?
A1: Technical SEO requires expertise in site architecture, server configurations, and advanced tools that go beyond basic SEO knowledge.
Q2: How much does hiring a technical SEO cost?
A2: Costs vary based on scope but typically range from $1,000 to $5,000 monthly depending on services.
Q3: How long does it take to see results?
A3: Usually within 2–6 months, depending on the site’s condition and effort involved.
Q4: Can technical SEO help with Google penalties?
A4: Yes, especially for issues like thin content, duplicate content, or manual actions related to site health.
Q5: Do I need ongoing technical SEO services?
A5: Yes. The web is constantly changing, and ongoing technical SEO helps maintain optimal performance.
12. Conclusion
Hiring a technical SEO expert is an investment in your site’s long-term success. From boosting page speed to fixing crawl errors and implementing structured data, their expertise ensures your site stays visible and competitive. Don’t wait for a ranking drop—take action today.